Pop Up in The Hottest Retail Zones

Curated activations that spark connection, community and growth
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Why Parasol Projects?

  • Turnkey weekly rentals, multi week welcome, with full support.
  • Prime spaces in NYC, Miami, LA
  • Trusted by 1,200+ brands, artists, and agencies
  • Optional production + marketing add-ons

 

Let's get started!   Fill out this form and our team will be in touch right away.
Parasol 262 Mott

Why Our Spaces Work

Activating a Pop-Up gives your brand:

  • Prime space including Wifi, Air Conditioning, and all utilities.
  • A creative, cultural backdrop that draws attention
  • High visibility among engaged audiences
  • Perfect for fashion, art, and brand launches
  • A flexible, cost-effective testing ground
  • A stage for unique, immersive experiences
  • Amplified marketing potential via digital and in-person momentum

 

FAQ's
How far in advance can I book?
Parasol Premium spaces are available to book in as far advance as you wish!  When it comes to booking your Pop Up dates, you’re in control. You have the freedom to plan as far ahead as you like, from one day to an entire year in advance. With this flexibility, you can ensure that your schedule aligns with your goals, and that you have ample time to prepare for a successful event. Don’t hesitate to plan ahead and give yourself the time and space you need to make your Pop Up a success!
Why should a brand Pop Up?

Increased Visibility, Access to New Markets, Cost Savings, Flexibility, Connections with Customers, and Excitement.

How much does it cost?

The cost of a Pop Up store can vary depending on a number of factors, including the location, duration, and size of the space. However, there are some key costs that all retailers should consider when budgeting for their Pop Up.

Rental: The cost of renting a space for your Pop Up will be the most significant expense. Rent can vary depending on the location, size, and amenities of the space.


Production: The cost of producing materials for your Pop Up, such as signage, displays, and marketing materials, can also be significant.


Marketing: The cost of marketing your Pop Up to potential customers is another important factor to consider. Marketing costs can vary depending on the channels you use to reach your target audience.

Deciding How Much to Invest
The amount you invest in each of these factors will ultimately depend on your Pop Up goals. If you’re looking to generate a lot of buzz and attract a large number of customers, you’ll need to invest more in marketing. However, if your goal is to simply test out a new product or service, you can get away with spending less on marketing.

Having a Clear Set of Objectives
We recommend having a clear set of objectives and a budget in mind before launching your Pop Up. This will help you stay on track and make sure that your Pop Up is a success.

Our Team Can Help
Once you have your objectives and budget in place, our team can assist you in finding the perfect space, as well as providing valuable advice and consulting on critical elements such as staffing, fit-out, and marketing. We are confident that with our assistance, you’ll be able to make the most of your Pop Up.

What makes Parasol different?

At Parasol, we are a team of professionals here to support your Pop Up!  Included in our rental service is complete support from prior to your check in until check out and your next Pop Up. No other Pop Up company offers the level of support that we pride ourselves as standard. 

We have complete control over our spaces and can assist our clients with the design and layout of their Pop Ups. Whether you need basic furniture rentals or fully transformed Pop Up spaces, we’ve got you covered. Most of our services and rentals are offered in-house, so we’re not just a directory; we are here to make the setup process as easy and cost efficient as possible.

What additional services does Parasol provide?

Parasol offers a wide range of services to ensure that your Pop Up is a success. The Core add on services offered are Production and Marketing support. 

Production includes painting,  furniture rentals, installation support, staffing, logistics, concept ideation and design. 

Marketing add ons include: event planning, social media support, and event and space photography.

Our team of professionals is dedicated to providing you with the best possible experience, and we pride ourselves in our ability to deliver high-quality services that exceed your expectations. We work closely with each of our clients to understand their unique needs and preferences, and we tailor our services accordingly. 

What previous clients have to say...

 

Our Pop Up way, way exceeded our expectations. The foot traffic was incredible. We did way more business than we thought we would, and the lasting exposure for our brand was a huge bonus. The Parasol team was so accommodating, helpful, and great to work with!

4

Jack L. Carson

Founder of Rowing Blazers

I have used Parasol Projects to produce and rent art gallery space in NYC a few times now and they are amazing. Super professional, responsive and they do an amazing job to help promote our events which is greatly appreciated. I consider them part of my Surfergirl Gallery A-team and I wouldn't even think of working with anyone else.

3

Marcia Lorente

Founder of Surfergirl Gallery

Amazing people, incredible experience working with them. Our first pop up was a massive success at every level, the professionals at Parasol blew me away with their organization and readiness to help my brand!
2

Isabella Kostrzewa

Founder of Isaboko

The experience with Parasol was nothing short of “complete”. There were no surprises with the payment schedule, they felt honest, and the team that reached out as I planned our store really helped me feel confident in the vision. Yes, I plan to work with them again.

1

Jelani Chance

Founder of STOLMID

About PARASOL PROJECTS

As the leading Pop Up agency in NYC, Miami, and Los Angeles, we make it easy for you to book short-term rental spaces right in the heart of the city, and our expert production services will help make your ideas Pop Up. Our spaces have hosted over 1200 art exhibitions, fashion projects, showrooms, sample sales, and other events. We have the resources and experience to take your project from concept to production - we are here to assist you at every step!

Our Pop Up Spaces include all the amenities you need, and booking dates can be set as far in advance as you like. We have a successful track record of Pop Ups and feedback to prove it, so why not make yours next?